At the end of 2010, Die Antwoord won the Myspace Best Music Video of 2010 award for their debut video, “Enter the Ninja”.Īfter disputes with Interscope Records, Die Antwoord formed their own independent label, Zef Recordz, and released their new album Ten$ion through it.
Shortly after, they joined the 2011 Big Day Out circuit which took them to New Zealand and Australia, sharing back-to-back sold-out sideshows with M.I.A. They then toured internationally in support of $O$. In April 2010, they performed their first international concert at the Coachella Music Festival, in front of 40,000 people. Some of their music videos have incorporated artwork by the noted photographer Roger Ballen.Īlbums: $O$ (2009), Ten$ion (2012), Donker Mag (2014)Īwards and recognition: Following the success of the video “Enter the Ninja” which garnered over fifteen million views by 2014, Die Antwoord signed a record deal with Interscope Records. After briefly signing with Interscope Records, they founded their own label in 2011, Zef Recordz, through which they released their second and third studio albums, Ten$Ion (2012) and Donker Mag (2014), respectively.ĭie Antwoord is known for their cult following, in particular the unusually prolific creation of fan art by their followers. You’re poor but you’re sexy, you’ve got style.” Their lyrics are performed in Afrikaans, Xhosa, and Englishĭie Antwoord released their debut studio album, $O$ (2009), online for free and attracted international attention for their music video for “Enter the Ninja”.
Yo-Landi said, “It’s associated with people who soup their cars up and rock gold and shit. The “zef” culture can be described as modern and trashy, appropriating out-of-date, discarded cultural elements. Their image involves a counterculture movement called “zef” and the influence of photographer Roger Ballen.
The group’s members are rappers Ninja and Yo-Landi Vi$$er and DJ Hi-Tek. Die Antwoord, Afrikaans for “The Answer”, is a South African rap-rave group formed in Cape Town in 2008.
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