I had noticed that Joyce shied away from Mafia movies for her sometimes heavily Italian American audiences. A lot of festivals want only first run and or world premieres, and we’ve had some of those, but our criteria is what we think the audience will enjoy.” “No ‘in your face’ violence, and nothing extremely depressing. In a short period of time Joyce got to know her Cleveland audiences and in choosing films for them it became more of what didn’t work than what did. “I gave it a try and thought I might lose my shirt, but it’s all worked out pretty well.” “I was living in Europe and seeing all these great films, then I moved to the United States and realized that Cleveland was the only major US city of our size that didn’t have an Italian Film Festival”, Joyce told me.
Though I’ve seen her in the middle of some of the behind the scenes drama and film distribution nightmares, festival director Joyce Mariani makes it look easy, bringing top contemporary Italian films to sold-out audiences in Cleveland, Ohio since 2006 what drove her to start? Cleveland, Ohio Italian Film Festival director Joyce Mariani explains the secret to her success.
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